I dont think anyones intention is to cheat them as my husband,cashier and store manager did not notice the back (I can no longer look at coupon since I dont have)and since its not quite clear since on one side it says one thing and on other says another.I would hope that what it does is prompt 9lives promo department to make sure on next coupon to say what they mean a little clearer. Do they think I like getting a bag that I think is what coupon states and standing in line waiting for manager and somewhere in fine print is says something else then holding up line go and getting another bag etc. Hey I got an idea print it all on one side!!!!!