PLEASE NOTE: I forwarded the e-mail to my dell account rep and he confirmed that it was legitimate. We buy $250K+ per year from Dell, so I doubt he'd say that if it weren't the case.
Also, my actual name was form-filled into the e-mail as well as my e-mail address.
THIS IS LEGIT, I can assure you all!
(Don't forget ... it also says "This offer is non-transferable and is only applicable for the original recipient of this e-mail.")