Don't know if the "Psssst" is part of this General Mills program, but I didn't find a separate thread for it. At any rate, I got this e-mail today:
Coming soon to your home mailbox. Watch for a free sample of a brand new dinner kit. You'll be able to choose from four delicious and wholesome flavor combinations.
Look for a small brown shipping carton with the Pssst... logo in a red block on one side. We're also sending coupons we'd like you to share with family and friends.
Your friends at Pssst...
Received this e-mail today--posted in the Advisory by mistake--had too many "sss" when I did the first search! Anyway, keep an eye on your e-mails, but it doesn't look like you have to do anything--they're just sending it out.