I don't think they are going to send out to just everyone, because they called me awhile ago and asked about my "company" in response to my e-mail. They said they'd send them in a couple of weeks. Nothing arrived, so I sent another e-mail. They claimed that they had sent out and would re-send. I did receive an envelope today with some lip balm samples, but this really does seem to be for non-profit groups or for businesses per their brochure. Also, it was an envelope with actual stamps on it and hand-addressed, so it looks like a small operation.