ING DIRECT does not base rates on one competitor, we base them on overall market conditions as well as on our competition.
Even though another bank may currently offer a higher rate, we feel that we offer the better deal for several key reasons.
ING DIRECT has consistently paid one of the nation's highest yield with no fees and no minimums for more than 4 years. We have a low cost business model that allows us to continue to offer these high rates over the long term.
ING DIRECT's privacy policy exceeds government standards. We have an opt-in policy, which means that we do not share private Customer information with affiliates and other third parties without express permission from our Customers. Other banks may share this type of Customer information automatically, unless the Customer tells them not to.
ING DIRECT has Sales Associates who are thoroughly trained on all of ING DIRECT's products answering the phone. Our Customers can always speak to a "person". ING DIRECT Sales Associates strive to answer the phone in 20 seconds or less to provide an excellent Customer experience.
If you are simply looking for a higher rate, keep in mind that we also offer CDs which earn as high as 4.65% APY depending on the term that you select.
If you have any more questions, give us a call 1-800-ING-DIRECT.
Thanks for your interest in ING DIRECT,
Nicole
**Keep in mind ING DIRECT also offers competitive loan products including the Orange Mortgage and Orange Home Equity Line. For more info, visit
http://home.ingdirect.com/products/products.html.